I was a solo mountain bike champion and lead coach for Lance Armstrong’s Tour of Hope cross-country ride. A client of Rich’s, I became the co-author of the bestselling book, Executive Stamina.Joshua Seldman | Executive Coach and AuthorSan Francisco
Rich Litvin does fantastic work probing the secret of confidence. Rich is a fantastic coaching thought-leader. Listen to him – your coaching will be richer as a result.Michael Bungay Stanier | Best-selling authorDo More Great Work
The most valuable thing I got from Rich was the ability to see myself as having infinite potential. If you are considering coaching with Rich… GO FOR IT! It will change your life.Karen Portale, MD (Emergency Room Physician)New Jersey
Rich taught me the art of serving and the joy of astonishing my clients. It is empowering to have someone who absolutely believes in me. I now have more confidence and belief in myself.Jacqueline A Bennett MSc | Transformational CoachUK
Rich continues to push me to think bigger than I’ve ever thought before and the results are starting to pour in. Since beginning working with Rich, I now have multiple job offers coming in the door.Shane Metcalf | Executive CoachSan Francisco
Rich is THE man to coach you if you are looking to be more authentically successful, do less, achieve more, be happier and be your most amazing self. I created over $75,000 as a direct result of working with Rich.Evelyne Brink | Author, Performer, Coach, MotherUK
Working with Rich helped me gain a firm belief that whatever I choose to create, I will. Rich, you are one of the top 5 people who has most impacted my life.Jasmine Keel, ACMA, ACC | ZürichSwitzerland
Rich is a world-class coach and one of the most naturally confident people I know. If you’re ready to make a real and tangible difference in your life I highly recommend you work with Rich.Michael Neill | Internationally renowned Success Coach and AuthorSupercoach
Rich is a powerful force for inspiration and energy. He has an almost magical quality about him that makes it hard not to push yourself to grow and create more.Christian Mickelsen | Founder, Small Biz USan Diego
Rich is a man of deep authenticity, passion & courage. He is also one of the most skilled & intuitive coaches around. I strongly recommend Rich to anyone looking to take their lives to the next level.Jamie Smart | CEO, Salad LtdUK
Fearless Coaching:

Seeing what no one else can see. Saying what no one else is bold enough to say. And why I Coach Kings…

Be Impeccable With Your Word.

Discover the power of your word. And how a simple rule for life changes everything: Hell Yeah or Hell No.

Litvin’s Client Creation Formula:
Why I am Dedicated to Seeing Coaches Succeed.

It’s time for you to ‘Get Naked’:
You see, you don’t have to hide any more. There’s really nothing to fear.

Coaches That Rock:
Learn to Create Powerful High-Performing Clients who experience Profound Results.

The Coaching Prosperity School:
Listen in as I Coach Two Courageous New Coaches.


1. a person who works with another in order to learn an art, trade or profession.

2. Historical: a person legally bound to a master craftsman in order to learn a trade.


I love the ancient definition of an apprentice.

You see, when coaches began to approach me to ask if I could teach them what I do, I knew I didn’t want to offer a traditional coach training. First, because there are already hundreds of coach training programs out there. And second because I’m on the Faculty of Michael Neill’s Supercoach Academy – which is, I believe, the world’s very best coach training.


Instead, what I wanted to create was an apprenticeship. This apprenticeship is for you if you are a coach who is ready to Master the art of both Deep Coaching and the art of Creating a Highly Successful Coaching Practice.


I am very excited to have created what I believe is the most powerful model on the planet for an already successful coach to take their life and their business to a world-class level.

Master the Art of Deep Coaching.

Transformative coaches get that it is possible to go far deeper than helping clients simply achieve goals and build skills. Transformative coaches know that if you are willing to go deep with your clients – really deep - they will watch their lives absolutely transform.


I have spent over a decade learning and training with world-class coaches, from California to New York, from London to Singapore. I have invested hundreds of thousands of dollars in my own learning.

And I have captured the essence of everything I have learned in order to support my apprentice to develop their own transformative coaching skills to a world-class level.

Master the Art of Creating a Highly Successful Coaching Practice.

Becoming a world-class coach is one thing. But its irrelevant if you struggle to create clients and a lifestyle you love.


I have created a highly successful coaching practice with a small number of clients. I have no business card. I use no internet marketing. And I have no email list. I take up to two months of vacation a year. I work just three days a week.

My clients are by referral and invitation only. And my colleagues are the world’s very best and most successful coaches. And in the past five years I have lived, worked and played in London, Thailand, India, China, San Francisco, New York and I am currently based in Los Angeles.


My apprentice is a coach who intends to work with a small number of highly successful, high net worth individuals who are ready to transform their lives.


There’s no internet marketing, facebook or twitter for this venture.

Remarkable people hear about what you do; they experience what you do; and they speak about it to their friends and colleagues. Then those people call you.

When you are ready to explore how an apprenticeship will transform your life and your coaching practice then CONTACT ME.

Please note that the process for applying for this apprenticeship is intense and highly selective.