I was a solo mountain bike champion and lead coach for Lance Armstrong’s Tour of Hope cross-country ride. A client of Rich’s, I became the co-author of the bestselling book, Executive Stamina.Joshua Seldman | Executive Coach and AuthorSan Francisco
Rich Litvin does fantastic work probing the secret of confidence. Rich is a fantastic coaching thought-leader. Listen to him – your coaching will be richer as a result.Michael Bungay Stanier | Best-selling authorDo More Great Work
The most valuable thing I got from Rich was the ability to see myself as having infinite potential. If you are considering coaching with Rich… GO FOR IT! It will change your life.Karen Portale, MD (Emergency Room Physician)New Jersey
Rich taught me the art of serving and the joy of astonishing my clients. It is empowering to have someone who absolutely believes in me. I now have more confidence and belief in myself.Jacqueline A Bennett MSc | Transformational CoachUK
Rich continues to push me to think bigger than I’ve ever thought before and the results are starting to pour in. Since beginning working with Rich, I now have multiple job offers coming in the door.Shane Metcalf | Executive CoachSan Francisco
Rich is THE man to coach you if you are looking to be more authentically successful, do less, achieve more, be happier and be your most amazing self. I created over $75,000 as a direct result of working with Rich.Evelyne Brink | Author, Performer, Coach, MotherUK
Working with Rich helped me gain a firm belief that whatever I choose to create, I will. Rich, you are one of the top 5 people who has most impacted my life.Jasmine Keel, ACMA, ACC | ZürichSwitzerland
Rich is a world-class coach and one of the most naturally confident people I know. If you’re ready to make a real and tangible difference in your life I highly recommend you work with Rich.Michael Neill | Internationally renowned Success Coach and AuthorSupercoach
Rich is a powerful force for inspiration and energy. He has an almost magical quality about him that makes it hard not to push yourself to grow and create more.Christian Mickelsen | Founder, Small Biz USan Diego
Rich is a man of deep authenticity, passion & courage. He is also one of the most skilled & intuitive coaches around. I strongly recommend Rich to anyone looking to take their lives to the next level.Jamie Smart | CEO, Salad LtdUK
Fearless Coaching:

Seeing what no one else can see. Saying what no one else is bold enough to say. And why I Coach Kings…

Be Impeccable With Your Word.

Discover the power of your word. And how a simple rule for life changes everything: Hell Yeah or Hell No.

Litvin’s Client Creation Formula:
Why I am Dedicated to Seeing Coaches Succeed.

It’s time for you to ‘Get Naked’:
You see, you don’t have to hide any more. There’s really nothing to fear.

Coaches That Rock:
Learn to Create Powerful High-Performing Clients who experience Profound Results.

The Coaching Prosperity School:
Listen in as I Coach Two Courageous New Coaches.

Hell Yeah! Or No.


Now one of the world’s most exclusive coaches, Rich lived most of his life feeling powerless. His gift is in working with men and women who have forgotten how powerful they are. Or who need to tap deeper into their power than ever before, for what is coming next.

Rich’s clients have included CEOs, millionaires, Olympic Athletes, celebrities, best-selling authors, soldiers, mothers, entrepreneurs, consultants and coaches – and their lives have changed beyond recognition.

Rich shares his Deep Coaching with only five one-on-one clients a year. His clients are by invitation or referral only. His coaching is highly personalized and tailor-made. And working with Rich requires courage and heart. Coaching with Rich helps you to see your world differently. And when you see your world differently, YOUR WORLD CHANGES. You bring your biggest dream. Or your biggest fear. And you get them handled. For ever.

Rich lives his life by a single principle: Hell Yeah! Or No.

He proposed to his wife 10 days after he met her and they spent an entire year traveling the world together. And he resigned as CEO of part of an International Coaching Organization with a $20 million revenue, when he realized that he wasn’t doing what he truly loved. He first left England on his own at the age of 17; he traveled across India alone at 19; lived in rural Africa for two years, South East Asia for over 5 years and the United States for six years. In his first career, he taught children who lived in mud huts in Botswana, children in inner city London and also the son of the world’s wealthiest man.

Now based in Los Angeles, Rich still has an adorable British accent. He just became the proud dad of a little baby boy, named Kaleo. And he has realized that he knows very little about life after all!