I was a solo mountain bike champion and lead coach for Lance Armstrong’s Tour of Hope cross-country ride. A client of Rich’s, I became the co-author of the bestselling book, Executive Stamina.Joshua Seldman | Executive Coach and AuthorSan Francisco
Rich Litvin does fantastic work probing the secret of confidence. Rich is a fantastic coaching thought-leader. Listen to him – your coaching will be richer as a result.Michael Bungay Stanier | Best-selling authorDo More Great Work
The most valuable thing I got from Rich was the ability to see myself as having infinite potential. If you are considering coaching with Rich… GO FOR IT! It will change your life.Karen Portale, MD (Emergency Room Physician)New Jersey
Rich taught me the art of serving and the joy of astonishing my clients. It is empowering to have someone who absolutely believes in me. I now have more confidence and belief in myself.Jacqueline A Bennett MSc | Transformational CoachUK
Rich continues to push me to think bigger than I’ve ever thought before and the results are starting to pour in. Since beginning working with Rich, I now have multiple job offers coming in the door.Shane Metcalf | Executive CoachSan Francisco
Rich is THE man to coach you if you are looking to be more authentically successful, do less, achieve more, be happier and be your most amazing self. I created over $75,000 as a direct result of working with Rich.Evelyne Brink | Author, Performer, Coach, MotherUK
Working with Rich helped me gain a firm belief that whatever I choose to create, I will. Rich, you are one of the top 5 people who has most impacted my life.Jasmine Keel, ACMA, ACC | ZürichSwitzerland
Rich is a world-class coach and one of the most naturally confident people I know. If you’re ready to make a real and tangible difference in your life I highly recommend you work with Rich.Michael Neill | Internationally renowned Success Coach and AuthorSupercoach
Rich is a powerful force for inspiration and energy. He has an almost magical quality about him that makes it hard not to push yourself to grow and create more.Christian Mickelsen | Founder, Small Biz USan Diego
Rich is a man of deep authenticity, passion & courage. He is also one of the most skilled & intuitive coaches around. I strongly recommend Rich to anyone looking to take their lives to the next level.Jamie Smart | CEO, Salad LtdUK
Fearless Coaching:

Seeing what no one else can see. Saying what no one else is bold enough to say. And why I Coach Kings…

Be Impeccable With Your Word.

Discover the power of your word. And how a simple rule for life changes everything: Hell Yeah or Hell No.

Litvin’s Client Creation Formula:
Why I am Dedicated to Seeing Coaches Succeed.

It’s time for you to ‘Get Naked’:
You see, you don’t have to hide any more. There’s really nothing to fear.

Coaches That Rock:
Learn to Create Powerful High-Performing Clients who experience Profound Results.

The Coaching Prosperity School:
Listen in as I Coach Two Courageous New Coaches.

You don’t need a coach

Well, do you have a coach? she asked with a wry smile…

Actually, I have three right now, I said.

What! she exclaimed. What do you need three coaches for?!

Oh, I said, I don’t need any of them. I want them…

Now it was my turn to smile!

Confident Women

You see, I had been talking to a woman who was interested to join the Confident Woman’s Salon. She was powerful and passionate and had achieved a great deal in life. Exactly the kind of woman this program is for. Except this program is by referral or interview only.

So I had spent the past two hours with her to find out all about her. What is she passionate about? What are her dreams and her goals and her aspirations? And what would she absolutely love to achieve in life – if only it didn’t feel IMPOSSIBLE right now.

I know, it sounds crazy, but everything I do these days is aimed at helping my clients CREATE THE IMPOSSIBLE…

One client recently created $40,000 in 24 hours and another $200,000 in two days. The latter has just chosen to up her game and is working on a challenge to create $1.5 million dollars in thirty days!


So, why do you want three coaches then, she asked me?

Well, I’m coached by Michael Neill, the author of Supercoach, because he helps me dream big – bigger than I’ve ever dreamed and he sees my true potential and he believes in me and he inspires me. And he helps me Create the Impossible…

And I’m coached by Steve Chandler because he helps me make outrageous requests. And he challenges me with crazy statements like “Forget marketing! You can do business for the rest of your life with just the people you emailed in the past 30 days.”

And I’m coached by Adam Gilbert because he is passionate about health and fitness and nutrition and he kicks my butt if I don’t keep my commitments.

I’ve actually spent over $100,000 on coaching in the past two years, I said.

And her jaw dropped.


Actually, once I was down to my last $3,000 in my bank account and I was scared.

One month’s expenses. That was it.

Really scared.

That it would run out.

Completely run out…


And then I read an article by Michael Neill where he said – if, as a coach, you are not prepared to spend more money with your own coach than you feel comfortable spending, then why would your clients ever do the same with you?

And in that moment I knew.

I knew that I had to sign up for Steve Chandler’s Coaching Prosperity School.

Only it cost $9,000…


It was crazy. I’d be using almost every last cent I had, for the $3,000 deposit.

AND then I’d still have to pay an additional $5,000 over the coming six months.

But Steve is the creator of Club Fearless, the author of 20 books, and a success coach for CEOs, top professionals, major universities, and over 30 Fortune 500 companies. He has twice won the national Audio of the Year award and he’s been called “the most powerful public speaker in America today.”

Club Fearless

I knew I could learn a great deal from this guy.

In fact, Steve believes in the power of coaching so much that he just signed a four-year contract with his own coach. And his coach, Steve Hardison, charges $150,000 a year for his coaching. You pay it all up front. There are no refunds. And you have to fly to Phoenix, Arizona for your coaching sessions!


So I did something crazy.

I sent Steve the check.

I used up all my savings.

And I joined his program…


And then something strange happened – in just over 2 weeks after my first session with Steve, I created $16,000.

I had doubled my investment in a few days.

And then over the next three months, I created over $70,000.


You see, I don’t need a coach.

I love having a coach!

Actually, I often love having several coaches.

They challenge me. They support me. They focus me. And they sometimes kick my butt.

They hold me accountable. And they inspire me.

They see me as bigger than I see myself. And they refuse to listen to my story.

And they help me Create the Impossible.

That’s fun!


So YOU don’t need a coach.

In fact, nobody needs a coach. (Don’t let anyone tell you otherwise)

But you might WANT one!

3 Responses to You don’t need a coach

  • Aida says:

    Rich, I love this post!! Unfortunately I’m not as brave as you!

  • Rich says:

    Thanks Aida. By the way, I wasn’t brave either. I just followed my heart, even though I felt scared and the path didn’t quite make sense to me…

    I have learned more and more in the past few years that those things that scare me the most are usually the things that make me feel most alive…

    And feeling ALIVE is a wonderful way to live my life :-)

  • Kajen says:

    Hi Rich,

    I found your post interesting and inspiring all at once.

    Most importantly I love your distinctions between needing and wanting a coach… living life feeling totally alive is indeed an awesome way to live.


Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>